Comments on: Lowest Price As A USP http://gotomarketingguys.com/unique-selling-proposition-usp/lowest-price-as-a-usp/ Marketing ideas, tips and strategies for your small business. Sat, 19 Nov 2011 02:31:32 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Jonathan http://gotomarketingguys.com/unique-selling-proposition-usp/lowest-price-as-a-usp/comment-page-1/#comment-116 Jonathan Sat, 04 Jul 2009 06:41:35 +0000 http://gotomarketingguys.com/?p=138#comment-116 Yes, that is right Stephanie. If someone can not see the value you are offering, then you will be just wasting your time. The trick is to focus the core of your business - your USP on showing your value and communicating the benefits of who you are. Start by attracting the right buyers in the first place. Make that part of your marketing. Yes, that is right Stephanie. If someone can not see the value you are offering, then you will be just wasting your time. The trick is to focus the core of your business – your USP on showing your value and communicating the benefits of who you are. Start by attracting the right buyers in the first place. Make that part of your marketing.

]]> By: Stephanie Elizabeth http://gotomarketingguys.com/unique-selling-proposition-usp/lowest-price-as-a-usp/comment-page-1/#comment-113 Stephanie Elizabeth Wed, 24 Jun 2009 23:28:35 +0000 http://gotomarketingguys.com/?p=138#comment-113 That was an excellent post with some great information. Bargain hunters … I’m not sure whether we should love them or loathe them but if you’re in business you’re certainly going to have to deal with them. They’re out there in just about every vertical and these days there seems to be more of them than ever. They’re always looking for the cheapest price and they’re always either asking; “Is that your best price?” or “I saw that cheaper in the store round the corner.” Sadly you’re never going to convince some of these people that price is not always the one factor you base every single decision on. There are many other factors that can be far more important than price alone and it’s these factors that can be your defense against all but the most rabid bargain hunters. That was an excellent post with some great information.

Bargain hunters … I’m not sure whether we should love them or loathe them but if you’re in business you’re certainly going to have to deal with them. They’re out there in just about every vertical and these days there seems to be more of them than ever.

They’re always looking for the cheapest price and they’re always either asking; “Is that your best price?” or “I saw that cheaper in the store round the corner.”

Sadly you’re never going to convince some of these people that price is not always the one factor you base every single decision on. There are many other factors that can be far more important than price alone and it’s these factors that can be your defense against all but the most rabid bargain hunters.

]]>