How To Integrate Your USP
Once you understand what your USP is, it is important that you integrate it and impliment it into your business. A good place to start is to make sure that you publicize it so that every one can see right away who you are in the marketplace and what you stand for. This will identify you to your target market.
You should start by placing your USP on:
- Your business cards
- Your website
- Any print or media advertising
- Actually in your place of business – maybe or your counter/checkout/desk, etc
- Signage
- Answering machine
Why?
It is important that your customers know exactly who you are and why they should do business with you.
It is more than that though.
Your USP is not simply words, a sentence or paragraph. It should become the essence of your business. Once you determine your USP, you may have to change the way you do things, the suppliers you use or something in your processes in order to be able to deliver what you are promising.
If a pizza shop guarantees delivery of pizza in 30 minutes, they better be able to make the pizza in less 25 minutes. Once you determine what your customers are looking for and what needs they have, you can determine how you are to meet those needs, then you build your business around that and deliver.
